The Wedding Industry in Tasmania in 2018
The wedding industry in Tasmania is worth 50+ million dollars per year. Consequently, it’s an industry well worth being part of. We have compiled some information below based on the latest information available, ie. 2015 ABS figures, as well as Weddings Tasmania research.
- There are over 2,350 weddings held each year in Tasmania.
- The average wedding costs around $22,000 (not incl. honeymoon or guest accommodation).
- We estimate the Tasmanian wedding industry to be worth 50+ million dollars per year.
- The average age at marriage for men is 31.8 years and 29.8 years for women.
- Approximately 80% of all brides and grooms have not married previously.
- Approximately 74.9% of all marriages are performed by civil celebrants.
- As of 2018, same sex marriages will comprise a significant proportion of weddings.
- You can view our advertising price list here.
How Weddings Tasmania promotes your business
Weddings Tasmania was until recently known as Bride Tasmania and has been connecting wedding businesses with couples for the last 32 years. Weddings Tasmania promotes your business in the following way:
- Wedding Expo
- Smartphone App
- Social Media
- Google Adwords
- Monthly Newsletter
Weddings Tasmania magazine at a glance
Weddings Tasmania Magazine is available for purchase at all major newsagents throughout Tasmania. It is also distributed via wedding expos, mail outs and digital issues.
- Publication frequency: Annual, published September every year.
- Longevity and reliability: Weddings Tasmania is in its 33rd year of publication.
- Magazine style: High quality, glossy magazine.
- Size: 320mm high x 235mm wide.
- Number of pages: 268 pages.
- Cost: $14.95.
- Annual print run: 1,500 + digital copies.
- Readership: couples, aged 18 – 50.
- Businesses appearing in the magazine: Featuring +100 businesses (in the 32nd edn.).
Weddings Tasmania Exhibition
Weddings Tasmania holds the biggest Wedding Expo in Tasmania. This is a statewide event. The Wedding Expo is a great way for businesses to meet couples face to face. Couples use the Wedding Expo as a way of planning, and gaining ideas and inspiration for their wedding, so it’s a great time to introduce them to your business.
When: Sunday, 23rd September 2018, Princes Wharf No. 1, Hobart.
You can view a short 2 minute highlights video, from our 2017 Wedding Expo here.
Weddings Tasmania Expo at a glance:
- 2 fabulous catwalk fashion parades.
- Thousands of dollars worth of prizes.
- Exhibitors 2017: Approx. 65.
- People through the door in 2017: Approx. 1,100.
- Entry cost in 2017: $10.00 at the door or online tickets for $8.50.
- Conditions: Participation in the Wedding Exhibition requires your business to feature in Weddings Tasmania Magazine and/or website, for the same calendar year (publishing year) as the Wedding Exhibition event.
Advertising with Weddings Tasmania
You can view a comprehensive price list for all advertising here. Please note that Weddings Tasmania offers a payment plan over a 12 month or quarterly period.
Advertising prices at a glance:
- iPhone App + Website inclusion – $485.00 per year, or $8.09/month x 12 + $400.00 deposit.
- Magazine Advertising – Classified (business cards sized advertising, in the back of the magazine) + iPhone App + Website inclusion – $685.00 per year, or $25.18/month x 12 + $400.00 deposit.
- Magazine Advertising – 1/4 page advertisement in the magazine + iPhone App + Website inclusion – $1,185.00 per year, or $67.89/month x 12 + $400.00 deposit.
- Wedding Expo participation from $560.00. Please note that participation in the Wedding Exhibition requires your business to feature in Weddings Tasmania Magazine and/or website, for the same calendar year (publishing year) as the Wedding Exhibition event.
- If you wish to advertise with Weddings Tasmania, you can register your interest here or by emailing email@example.com or calling 03 6231 5633 or 0417 586 469.
- Contracts: by 1st May 2018
- Advertisement content: by 1st May 2018
Smartphone Wedding Planner App
Our brand new Wedding Planner App will be free to all wedding couples, and will provide them with prompts on their phone regarding when to organise their wedding planning tasks, and when to make enquiries of businesses such as yours. All Weddings Tasmania 2018 advertisers will be featured on the App free of charge. Otherwise the cost for iPhone App + Website inclusion is $485.00 per year.
You can view screen shots or download the Weddings Tasmania App free of charge on:
Website + Social Media
- Website listing for your business and social media are included in your magazine advertising. Click here for examples of business listings.
- Weddings Tasmania supports: Facebook, Twitter, Instagram, Pinterest, Google+, Youtube.
- Please visit our Facebook page for our regular posts.
- Facebook followers: 5,500+.
- Number of visitors to the Weddings Tasmania website: 44,000+ per year.
- Devices used to access our website: approx. 80% mobile phones + iPads, 20% laptops, stand alone computers.
We use Google Adwords to ensure that when couples search for specific wedding services, Weddings Tasmania is one of the top results on the search. This will ensure more enquiries for your business.
Newsletters sent to wedding couples
We will be sending wedding couples a regular newsletter in order to promote local wedding businesses to them. If you are interested in providing incentives/specials for these newsletters, please let us know by emailing Steve on firstname.lastname@example.org